The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority is seeking an agency to develop and deliver a 9-month marketing and communications strategy. The strategy, running from 1 July 2025 to 31 March 2026, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range – Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
11/06/2025 12:00:00
79340000-9 Advertising and marketing services
79342000-3 Marketing services
79413000-2 Marketing management consultancy services
79341000-6 Advertising services
79341100-7 Advertising consultancy services
79341200-8 Advertising management services
79341400-0 Advertising campaign services
West Yorkshire Combined Authority
Wellington House, 40-50 Wellington Street
LS1 2DE
Leeds
United Kingdom
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| Notice | Date of dispatch |
|---|---|
| Awarded Contract (Contracts Finder) | 28/07/2025 12:01 |
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority is seeking an agency to develop and deliver a 9-month marketing and communications strategy to grow the commuter market.