Date of dispatch of this notice: 28/07/2025
External Reference: ebf0b8bf-9803-4449-b2c0-ee993ee81641
Date of dispatch of this notice: 28/07/2025
External Reference: ebf0b8bf-9803-4449-b2c0-ee993ee81641
Official name: West Yorkshire Combined Authority
Url: https://www.westyorks-ca.gov.uk
Address line 1: Wellington House, 40-50 Wellington Street
Town: Leeds
Postal Code: LS1 2DE
Country: England
Contact person: St David Deji-Adams
E-mail: david.deji-adams@westyorks-ca.gov.uk
Phone:
Title attributed to the contract: MCard Integrated Campaign 2025
Description:
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range – Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
Additional data
User / Company
Awarded Date: 22/07/2025
Awarded Value:
599,860.00
Contract start date: 22/07/2025
Contract end date: 31/03/2027