II.1)
Upphandlingens omfattning
II.1.1)
Benämning på upphandlingen
PRO003590-Services-Framework-Marketing & Communication Services
II.1.2)
Huvudsaklig CPV-kod
Tjänster
United Utilities have appointed a number of external agencies to ensure we communicate effectively to our customers and the general public across the North West of England, and nationally to stakeholders. To help us do this, we need to be able to call on these agencies to provide a wide range of communication skills, services and knowledge. To achieve this United Utilities have scoped out 7 lots.
II.1.6)
Information om delar
Kontraktet är uppdelat i flera delar:
ja
II.2.1)
Benämning på upphandlingen
II.2.2)
Ytterligare CPV-kod(er)
79342000
-
79342100
-
79413000
-
79416000
-
79416100
-
79416200
-
II.2.4)
Beskrivning av upphandlingen
Suppliers must be able to deliver on a wide range of event-related services including all project planning, event production, technical services, stand production, venue sourcing, and provision of on-site resource to manage and co-ordinate events.
II.2.11)
Information om optioner
Option:
nej
II.2.13)
Information om EU-medel
Kontraktet är knutet till projekt och/eller program som finansieras med EU-medel:
nej
II.2.14)
Kompletterande upplysningar
The Company made the decision to formally withdraw Lot 1 from the tender due to the demand for the services no longer being expected to be at such a level where a formal competition was required.
II.2.1)
Benämning på upphandlingen
LOT 2 - MEDIA BUYING
Del nr:
2
II.2.2)
Ytterligare CPV-kod(er)
79342000
-
79342100
-
79413000
-
79416000
-
79416100
-
79416200
-
II.2.4)
Beskrivning av upphandlingen
All media buying and planning on and off line. This will include translating communication strategy into detailed media recommendations, building audience models using client and industry data and using data and analytics to justify channel recommendations and investment decisions.
II.2.5)
Tilldelningskriterier
( Medger du publicering? ja )
II.2.11)
Information om optioner
Option:
ja
Beskriv optionen:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information om EU-medel
Kontraktet är knutet till projekt och/eller program som finansieras med EU-medel:
nej
II.2.1)
Benämning på upphandlingen
LOT 3 - PUBLIC RELATIONS
Del nr:
3
II.2.2)
Ytterligare CPV-kod(er)
79342000
-
79342100
-
79413000
-
79416000
-
79416100
-
79416200
-
II.2.4)
Beskrivning av upphandlingen
Agencies must be capable of providing the full breadth of public relations services including message definition across relevant campaigns, audience insight, on and off line activities, and media release writing, distribution and follow-up to increase take-up of messages across targeted media.
II.2.5)
Tilldelningskriterier
( Medger du publicering? ja )
II.2.11)
Information om optioner
Option:
ja
Beskriv optionen:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information om EU-medel
Kontraktet är knutet till projekt och/eller program som finansieras med EU-medel:
nej
II.2.1)
Benämning på upphandlingen
LOT 4 - CREATIVE DEVELOPMENT & DELIVERY
Del nr:
4
II.2.2)
Ytterligare CPV-kod(er)
79342000
-
79342100
-
79413000
-
79416000
-
79416100
-
79416200
-
II.2.4)
Beskrivning av upphandlingen
Agencies to be able to provide all creative development, delivery and management across all media channels. This will include developing design concepts around campaign propositions, prepare all on and off line creative and print management.
II.2.5)
Tilldelningskriterier
( Medger du publicering? ja )
II.2.11)
Information om optioner
Option:
ja
Beskriv optionen:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information om EU-medel
Kontraktet är knutet till projekt och/eller program som finansieras med EU-medel:
nej
II.2.1)
Benämning på upphandlingen
LOT 5 - DIGITAL MARKETING & SOCIAL MEDIA
Del nr:
5
II.2.2)
Ytterligare CPV-kod(er)
79342000
-
79342100
-
79413000
-
79416000
-
79416100
-
79416200
-
II.2.4)
Beskrivning av upphandlingen
Agencies who specialise in digital marketing and social media and can demonstrate expertise in campaign development, channel planning, creative development, delivery and measurement across all digital channels.
II.2.5)
Tilldelningskriterier
( Medger du publicering? ja )
II.2.11)
Information om optioner
Option:
ja
Beskriv optionen:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information om EU-medel
Kontraktet är knutet till projekt och/eller program som finansieras med EU-medel:
nej
II.2.1)
Benämning på upphandlingen
II.2.2)
Ytterligare CPV-kod(er)
79342000
-
79342100
-
79413000
-
79416000
-
79416100
-
79416200
-
II.2.4)
Beskrivning av upphandlingen
Printers must have the ability to print on a wide range of materials and sizes, offer advice on suitable paper stocks to meet any environmental requirements, and manage delivery and fulfilment/posting if required.
II.2.5)
Tilldelningskriterier
( Medger du publicering? ja )
II.2.11)
Information om optioner
Option:
ja
Beskriv optionen:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information om EU-medel
Kontraktet är knutet till projekt och/eller program som finansieras med EU-medel:
nej
II.2.1)
Benämning på upphandlingen
II.2.2)
Ytterligare CPV-kod(er)
79342000
-
79342100
-
79413000
-
79416000
-
79416100
-
79416200
-
II.2.4)
Beskrivning av upphandlingen
Agencies must to be able to deliver across the range of video production services including script writing and development, story boarding, film production, motion graphics/animation, casting, location sourcing, subtitles and signing (if required).
II.2.5)
Tilldelningskriterier
( Medger du publicering? ja )
II.2.11)
Information om optioner
Option:
ja
Beskriv optionen:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information om EU-medel
Kontraktet är knutet till projekt och/eller program som finansieras med EU-medel:
nej