II.1)
[QuantityScopeContract]
University of East London - Media Advertising
[Fileref]:
TEN2021-02
[Services]
The University of East London is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising as part of its marketing campaign activities. The University requires integrated brand awareness and direct response campaigns to ensure the new UEL brand is front of mind for more potential students than ever before, both at undergraduate and postgraduate level.
UEL requires a provision of a combination of traditional media including third party profiles and inventory, local press adverts and advertorials & national out of home, as well as biddable media including PPC, display and social media advertising.
II.1.5)
[ValueMagnitudeEstimatedTotal]
[ValueExclVat]: 2000000.00
GBP
[DivisionLots]:
[No]
II.2.3)
[PlacePerformance]
[Nutscode]:
UKI -
LONDON
[Nutscode]:
UK -
UNITED KINGDOM
[MainsiteplaceWorksDelivery]:
London
II.2.4)
[DescrProcurement]
The University of East London is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising as part of its marketing campaign activities.
UEL requires a provision of a combination of traditional media including third party profiles and inventory, local press adverts and advertorials & national out of home, as well as biddable media including PPC, display and social media advertising.
[AwardCriteriaDescriptive]
II.2.6)
[ValueMagnitudeEstimated]
[ValueExclVat]: 2000000.00
GBP
II.2.7)
[DurationContractFrameworkDps]
[Starting]:
01.07.2021
/
[End]:
30.06.2023
[RenewalsSubject]:
[Yes]
[RenewalsDescr]:
A third year may be offered as an extension, subject to performance and future requirements.
[VariantsAccepted]:
[No]
[Options]:
[No]
[EuProgrRelated]:
[No]