UK

Contract award notice

Information

Published

External Reference: 2025-544773

FTS Reference: 2025-056870

Contract award notice

Contract award notice

Results of the procurement procedure

Section I: Contracting authority

I.1)

Name and addresses

West Yorkshire Combined Authority
Wellington House, 40-50 Wellington Street
Leeds
LS1 2DE
UK
Contact person: Sukhninder Kaur
E-mail: commercialteam@westyorks-ca.gov.uk
NUTS code:  UK -  UNITED KINGDOM
Internet address(es):
Main address: https://www.westyorks-ca.gov.uk
Address of the buyer profile: https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257

I.4)

Type of the contracting authority

Regional or local authority
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

The journey has started
Reference number:  Journey Has Started
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Integrated campaign brief
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  444652.00  GBP
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
II.2.3)

Place of performance

NUTS code:  UK -  UNITED KINGDOM
Main site or place of performance:  
LS1 2DE
II.2.4)

Description of the procurement

Integrated campaign brief
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Resources  /  Weighting:  100
Quality criterion  -  Name:  Methodology  /  Weighting:  175
Quality criterion  -  Name:  Project Management & Performance  /  Weighting:  175
Quality criterion  -  Name:  Innovation  /  Weighting:  175
Quality criterion  -  Name:  Knowledge Transfer  /  Weighting:  75
Price  -  Weighting:  300
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the FTS: 2023/S 000-003511

Section V: Award of contract

Contract No: 1

Title: The journey has started

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

05/05/2025
V.2.2)

Information about tenders

Number of tenders received:  2
Number of tenders received by electronic means:  2
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

McCann Erickson Central Limited
01983874
Solihull
UK
NUTS code:  UK -  UNITED KINGDOM

The contractor is an SME : no
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  450000.00  GBP
Total value of the contract/lot:  444652.00  GBP

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

High Court of England and Wales
London
UK