UK

Contract award notice

Information

Published

External Reference: 2024-567220

FTS Reference: 2024-014233

Contract award notice

Contract award notice

Results of the procurement procedure

Section I: Contracting authority

I.1)

Name and addresses

City of York Council
GB 647 3650 22
West Offices, Station Rise
York
YO1 6GA
UK
Contact person: Georgia Burgess
E-mail: georgia.burgess@york.gov.uk
NUTS code:  UKE21 -  York
Internet address(es):
Main address: https://www.york.gov.uk
Address of the buyer profile: https://yortender.eu-supply.com/ctm/Company/CompanyInformation/Index/103839

I.4)

Type of the contracting authority

Regional or local authority
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Marketing Services for the York Enhanced Bus Partnership
Reference number:  81559
II.1.2)

Main CPV code

79000000  -  Business services: law, marketing, consulting, recruitment, printing and security
II.1.3)

Type of contract

Services
II.1.4)

Short description

Marketing Services for the York Enhanced Bus Partnership.
City of York Council (the Council) are looking for a creative agency (the Provider) to help us to develop a brand strategy and assets to help deliver a new campaign to promote bus use within York (the Project). The campaign needs to address the whole picture, from choosing how to travel, getting to the bus stop, using the bus, the actual journey and arrival points – a complete circular experience of travel by bus. We will also target specific audiences for those populations where funding is being used to reduce fares.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  199000.00  GBP
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79342000  -  Marketing services
II.2.3)

Place of performance

NUTS code:  UKE21 -  York
II.2.4)

Description of the procurement

Marketing Services for the York Enhanced Bus Partnership
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Quality  /  Weighting:  60
Price  -  Weighting:  40
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the FTS: 2023/S 000-035491

Section V: Award of contract

Contract No: 1

Title: Marketing Services for the York Enhanced Bus Partnership

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

28/03/2024
V.2.2)

Information about tenders

Number of tenders received:  9
Number of tenders received from SMEs:  9
Number of tenders received by electronic means:  9
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Brightsparks Agency Ltd
Brightsparks Agency Ltd
Manor Drive North
York
YO26 5RY
UK
E-mail: leonie@brightsparksagency.com
NUTS code:  UKE21 -  York

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  36982.80  GBP
Lowest offer:  36982.80  GBP / Highest offer:  44850.00  GBP   taken into consideration

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

The High Court of Justice
The Strand
London
WC2A 2LL
UK

VI.4.4)

Service from which information about the review procedure may be obtained

The High Court of Justice
The Strand
London
WC2A 2LL
UK