UK

Contract award notice

Information

Published

External Reference: 2024-520467

FTS Reference: 2024-004023

Contract award notice

Contract award notice

Results of the procurement procedure

Section I: Contracting authority

I.1)

Name and addresses

Ravensbourne University London
Ravensbourne University London
Penrose Way
London
SE10 OEW
UK
Contact person: Margaret Newson
E-mail: procurement@rave.ac.uk
NUTS code:  UKI -  LONDON
Internet address(es):
Main address: www.rave.ac.uk
Address of the buyer profile: https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/81165

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Education

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Ravensbourne University London Media buying advertising
Reference number:  EP194
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Ravensbourne is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising across brand, recruitment, and bespoke campaigns to help meet strategic recruitment objectives beginning with student recruitment for January 2024 intake onwards.
The University requires integrated brand awareness and direct response campaigns to ensure the Ravensbourne brand is front of mind for more potential students than ever before, across all levels of study.
The successful company is expected to provide researched and strategic campaigns across platforms, which may include traditional media including third party profiles and inventory, national out of home, as well as biddable media including Pay Per Click, display and social media advertising.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  900000.00  GBP
II.2)

Description

II.2.2)

Additional CPV code(s)

79341400  -  Advertising campaign services
II.2.3)

Place of performance

NUTS code:  UK -  UNITED KINGDOM
Main site or place of performance:  
Ravensbourne University London
II.2.4)

Description of the procurement

Ravensbourne is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising across brand, recruitment, and bespoke campaigns to help meet strategic recruitment objectives.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Quality  /  Weighting:  80
Cost criterion  -  Name:  Cost  /  Weighting:  20
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the FTS: 2023/S 000-019861

Section V: Award of contract

Contract No: 1

Title: Ravensbourne University Media buying advertising

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

15/01/2024
V.2.2)

Information about tenders

Number of tenders received:  8
Number of tenders received by electronic means:  8
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Hunterlodge Group Ltd
918 3999 68
171 High Street, Rickmansworth
Hertfordshire
WD3 1AY
UK
E-mail: nick.friend@hunterlodge.co.uk
NUTS code:  UK -  UNITED KINGDOM
Internet address: www.hunterlodge.co.uk

The contractor is an SME : no
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  900000.00  GBP
Total value of the contract/lot:  900000.00  GBP

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

Ravensbourne
Penrose Way
London
SE10 OEW
UK
E-mail: procurement@rave.ac.uk
Internet address: www.rave.ac.uk