II.1)
Scope of the procurement
Marketing Services for the York Enhanced Bus Partnership
Reference number:
81559
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
Services
II.1.4)
Short description
Marketing Services for the York Enhanced Bus Partnership.
City of York Council (the Council) are looking for a creative agency (the Provider) to help us to develop a brand strategy and assets to help deliver a new campaign to promote bus use within York (the Project). The campaign needs to address the whole picture, from choosing how to travel, getting to the bus stop, using the bus, the actual journey and arrival points – a complete circular experience of travel by bus. We will also target specific audiences for those populations where funding is being used to reduce fares.
II.1.5)
Estimated total value
Value excluding VAT: 199500.00
GBP
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79342000
-
Marketing services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
Marketing Services for the York Enhanced Bus Partnership
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 199500.00
GBP
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
15
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no