II.1)
Scope of the procurement
Ravensbourne University London Media buying advertising
Reference number:
EP194
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
Ravensbourne is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising across brand, recruitment, and bespoke campaigns to help meet strategic recruitment objectives beginning with student recruitment for January 2024 intake onwards.
The University requires integrated brand awareness and direct response campaigns to ensure the Ravensbourne brand is front of mind for more potential students than ever before, across all levels of study.
The successful company is expected to provide researched and strategic campaigns across platforms, which may include traditional media including third party profiles and inventory, national out of home, as well as biddable media including Pay Per Click, display and social media advertising.
II.1.5)
Estimated total value
Value excluding VAT: 900000.00
GBP
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79341400
-
Advertising campaign services
II.2.3)
Place of performance
NUTS code:
UK -
UNITED KINGDOM
Main site or place of performance:
Ravensbourne University London
II.2.4)
Description of the procurement
Ravensbourne is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising across brand, recruitment, and bespoke campaigns to help meet strategic recruitment objectives.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 900000.00
GBP
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Start:
16/10/2023
/
End:
15/10/2026
This contract is subject to renewal:
yes
Description of renewals:
Potential one year extension
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no