II.1)
Scope of the procurement
Marketing and Communications Services
Reference number:
CA56970
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
CONTRACT AWARD
The West Yorkshire Combined Authority is seeking to establish a Framework to provide Marketing and Communications Services. The Supplier/s will be responsible for providing the following scope of services (but not limited to) either directly or via sub-contractor arrangements: Campaign Strategy, Concept Development, Creative and Design, Campaign Delivery, Media Relations, Digital and Social Media, Content Creation, Copy Writing, Photography and Videography and Media Planning and Buying.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
2000000.00
GBP
II.2.2)
Additional CPV code(s)
72413000
-
World wide web (www) site design services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79822500
-
Graphic design services
79961000
-
Photographic services
92100000
-
Motion picture and video services
II.2.3)
Place of performance
NUTS code:
UKE4 -
West Yorkshire
II.2.4)
Description of the procurement
The West Yorkshire Combined Authority is seeking to establish a Framework to provide Marketing and Communications Services. The Supplier/s will be responsible for providing the following scope of services (but not limited to) either directly or via sub-contractor arrangements: Campaign Strategy, Concept Development, Creative and Design, Campaign Delivery, Media Relations, Digital and Social Media, Content Creation, Copy Writing, Photography and Videography and Media Planning and Buying.
The Framework will consist of 1 Lot for all services with a maximum of 4 Suppliers. The Framework Contract Term will be for an initial two (2) year term with two 12-month optional extensions to be applied annually up to a maximum of two (2) years (maximum
contract term of 4 years) with a total value range of up to £2m.
Criteria below
Quality criterion
-
Name:
Resources
/
Weighting:
175
Quality criterion
-
Name:
Methodology
/
Weighting:
175
Quality criterion
-
Name:
Project Management & Performance
/
Weighting:
100
Quality criterion
-
Name:
Innovation
/
Weighting:
75
Quality criterion
-
Name:
Knowledge Transfer
/
Weighting:
75
Quality criterion
-
Name:
Social Value
/
Weighting:
100
Price
-
Weighting:
300
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
yes
Identification of the project:
Projects funded by European Union funds (for example: ERDF, ESIF) may be be required to procure the services as specified and contracted as a consequence of this procurement in support of the delivery of the respective project.
II.2.14)
Additional information
Call-off methods: Call-offs may be made by direct award or further competition. Full details of the call-off methods can be found in the published tender documents.