Date of dispatch of this notice: 22/06/2022
Expire date: 13/07/2022
External Reference: de7e1b79-c954-4a12-b38b-fd0657c2aba2
Date of dispatch of this notice: 22/06/2022
Expire date: 13/07/2022
External Reference: de7e1b79-c954-4a12-b38b-fd0657c2aba2
Official name: West Yorkshire Combined Authority
Url: https://www.westyorks-ca.gov.uk
Address line 1: Wellington House, 40-50 Wellington Street
Town: Leeds
Postal Code: LS1 2DE
Country: England
Contact person: Catherine Land
E-mail: commercial@westyorks-ca.gov.uk
Phone: +44 113348187
Title attributed to the contract: West Yorkshire Combined Authority Brand Review
Description:
West Yorkshire Combined Authority (the CA) work in partnership with local authorities and business partners to deliver policies and programmes which directly benefit the people of West Yorkshire. West Yorkshire Mayoral Combined Authority is a complex organisation with multiple brands, visual identities, audiences, engagement points and partners, partly as a result of it having had several predecessor organisations which have merged. With numerous brands competing for attention, a complex mix of service and partner identities and a corporate identity, we require support from a branding agency to help navigate and reset who we are for a new era, around the unifying identity of the Mayor of West Yorkshire. We wish to appoint an external branding agency to work with us on establishing a new brand identity or identities. The brief comprises of four stages: 1.A desktop review of our current brand identities within the context they operate in 2. Recommendations on next steps (brand hierarchy and creative solutions) 3. Engagement and testing with senior stakeholders and our wider audience 4. Delivery of a new set of brand identities and all related guidelines and assets
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