UK

Contract notice

Information

Published

Expire date: 13/06/2022

External Reference: 2022-539124

FTS Reference: 2022-012288

Contract notice

Contract notice

Section I: Contracting authority

I.1)

Name and addresses

University of Kent
XN5452
The Registry
Canterbury, Kent
CT2 7NZ
UK
Telephone: +44 01227827669
E-mail: procurement@kent.ac.uk
NUTS code:  UKJ4 -  Kent
Internet address(es):
Main address: https://www.kent.ac.uk/finance/procurement.html
Address of the buyer profile: https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/97209

I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=46938&B=UNIVERSITYKENT
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
electronically via:  https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=46938&B=UNIVERSITYKENT
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Education

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Marketing and Advertising Services Tender
Reference number:  CH21_001
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The University requires service provider(s) to provide a high quality service for the management and delivery of marketing and advertising.
The procurement exercise covers three lots:
(1) PPC – paid digital search and social
(2) Traditional and online media buying
(3) Creative design and production
Tenderers will need to demonstrate that they have the requisite skills, infrastructure,
resources and procedures to perform to the required standards, supported by robust
management and quality control processes as set out in the procurement documents.
II.1.5)

Estimated total value

Value excluding VAT: 3450000.00  GBP
II.1.6)

Information about lots

This contract is divided into lots: yes
Tenders may be submitted for  all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:  
Provisions regarding award of lots as stated in the procurement documents
II.2)

Description

II.2.1)

Title

PPC – paid digital search and social
Lot No:  1
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
II.2.3)

Place of performance

NUTS code:  UKJ4 -  Kent
II.2.4)

Description of the procurement

Provision of PPC, paid digital search, social marketing and related marketing and advertising services
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 2100000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:  
Two year initial term with an option to renew at the University's discretion for an additional one year (Maximum 36 months duration in total)
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

Traditional and online media buying
Lot No:  2
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
II.2.3)

Place of performance

NUTS code:  UKJ4 -  Kent
II.2.4)

Description of the procurement

Provision of marketing and advertising services related to both traditional and online media buying
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 900000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:  
Two year initial term with an option to renew at the University's discretion for an additional one year (Maximum 36 months duration in total)
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

Creative design and production
Lot No:  3
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
II.2.3)

Place of performance

NUTS code:  UKJ4 -  Kent
II.2.4)

Description of the procurement

Provision of creative design and production services, including related advertising and marketing services related to digital, print/media campaign and brand assets
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 450000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:  
Two year initial term with an option to renew at the University's discretion for an additional one year (Maximum 36 months duration in total)
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.1)

Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:  As stated in the procurement documents
III.1.2)

Economic and financial standing

Selection criteria as stated in the procurement documents
III.1.3)

Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)

Conditions related to the contract

III.2.3)

Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  13/06/2022
Local time:  12:00
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Duration in months : 5  (from the date stated for receipt of tender)
IV.2.7)

Conditions for opening of tenders

Date:  13/06/2022
Local time:  12:00

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  no
VI.4)

Procedures for review

VI.4.1)

Review body

Centre for Effective Dispute Resolution
70 Fleet Street
London
EC2
UK
Telephone: +44 2075366060
Internet address: http://www.cedr.com

VI.4.2)

Body responsible for mediation procedures

Centre for Effective Dispute Resolution
70 Fleet Street
London
EC2
UK
Telephone: +44 2075366060
Internet address: http://www.cedr.com

VI.4.4)

Service from which information about the review procedure may be obtained

Centre for Effective Dispute Resolution
70 Fleet Street
London
EC2
UK
Telephone: +44 2075366060
Internet address: http://www.cedr.com