UK

Contract notice

Information

Published

Expire date: 23/04/2021

External Reference: 2021-544922

FTS Reference: 2021-005903

Contract notice

Contract notice

Section I: Contracting authority

I.1)

Name and addresses

University of East London
N/A
University Way
London
E16 2RD
UK
Contact person: Margaret Newson
E-mail: m.newson@uel.ac.uk
NUTS code:  UKI -  LONDON
Internet address(es):
Main address: https://www.uel.ac.uk/
Address of the buyer profile: https://www.uel.ac.uk/

I.2)

Joint procurement

The contract is awarded by a central purchasing body
I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=37243&B=LUPC
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
electronically via:  https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=37243&B=LUPC
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Education

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

University of East London - Media Advertising
Reference number:  TEN2021-02
II.1.2)

Main CPV code

79341400  -  Advertising campaign services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The University of East London is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising as part of its marketing campaign activities. The University requires integrated brand awareness and direct response campaigns to ensure the new UEL brand is front of mind for more potential students than ever before, both at undergraduate and postgraduate level.
UEL requires a provision of a combination of traditional media including third party profiles and inventory, local press adverts and advertorials & national out of home, as well as biddable media including PPC, display and social media advertising.
II.1.5)

Estimated total value

Value excluding VAT: 2000000.00  GBP
II.1.6)

Information about lots

This contract is divided into lots: no
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79341400  -  Advertising campaign services
II.2.3)

Place of performance

NUTS code:  UKI -  LONDON
NUTS code:  UK -  UNITED KINGDOM
Main site or place of performance:  
London
II.2.4)

Description of the procurement

The University of East London is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising as part of its marketing campaign activities.
UEL requires a provision of a combination of traditional media including third party profiles and inventory, local press adverts and advertorials & national out of home, as well as biddable media including PPC, display and social media advertising.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 2000000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/07/2021  /  End: 30/06/2023
This contract is subject to renewal: yes
Description of renewals:  
A third year may be offered as an extension, subject to performance and future requirements.
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.1)

Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:  As per ITT documents
III.1.2)

Economic and financial standing

List and brief description of selection criteria:  
As per ITT documents
Minimum level(s) of standards possibly required:  
As per ITT documents
III.1.3)

Technical and professional ability

List and brief description of selection criteria:  
As per ITT documents
Minimum level(s) of standards possibly required:  
As per ITT documents
III.2)

Conditions related to the contract

III.2.2)

Contract performance conditions

As per ITT documents
III.2.3)

Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  23/04/2021
Local time:  12:00
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until:  31/05/2021
IV.2.7)

Conditions for opening of tenders

Date:  23/04/2021
Local time:  12:00
Place:  
All bids must be made electronically via https://uk.eu-supply.com
Information about authorised persons and opening procedure:  
To be managed through https://uk.eu-supply.com

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  no
VI.2)

Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.4)

Procedures for review

VI.4.1)

Review body

Royal Courts of Justice
London
WC1 2LL
UK