II.1)
Scope of the procurement
PRO003590-Services-Framework-Marketing & Communication Services
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
United Utilities have appointed a number of external agencies to ensure we communicate effectively to our customers and the general public across the North West of England, and nationally to stakeholders. To help us do this, we need to be able to call on these agencies to provide a wide range of communication skills, services and knowledge. To achieve this United Utilities have scoped out 7 lots.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.4)
Description of the procurement
Suppliers must be able to deliver on a wide range of event-related services including all project planning, event production, technical services, stand production, venue sourcing, and provision of on-site resource to manage and co-ordinate events.
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
The Company made the decision to formally withdraw Lot 1 from the tender due to the demand for the services no longer being expected to be at such a level where a formal competition was required.
LOT 2 - MEDIA BUYING
Lot No:
2
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.4)
Description of the procurement
All media buying and planning on and off line. This will include translating communication strategy into detailed media recommendations, building audience models using client and industry data and using data and analytics to justify channel recommendations and investment decisions.
II.2.5)
Award criteria
( Agree to publish? yes )
II.2.11)
Information about options
Options:
yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
LOT 3 - PUBLIC RELATIONS
Lot No:
3
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.4)
Description of the procurement
Agencies must be capable of providing the full breadth of public relations services including message definition across relevant campaigns, audience insight, on and off line activities, and media release writing, distribution and follow-up to increase take-up of messages across targeted media.
II.2.5)
Award criteria
( Agree to publish? yes )
II.2.11)
Information about options
Options:
yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
LOT 4 - CREATIVE DEVELOPMENT & DELIVERY
Lot No:
4
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.4)
Description of the procurement
Agencies to be able to provide all creative development, delivery and management across all media channels. This will include developing design concepts around campaign propositions, prepare all on and off line creative and print management.
II.2.5)
Award criteria
( Agree to publish? yes )
II.2.11)
Information about options
Options:
yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
LOT 5 - DIGITAL MARKETING & SOCIAL MEDIA
Lot No:
5
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.4)
Description of the procurement
Agencies who specialise in digital marketing and social media and can demonstrate expertise in campaign development, channel planning, creative development, delivery and measurement across all digital channels.
II.2.5)
Award criteria
( Agree to publish? yes )
II.2.11)
Information about options
Options:
yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.4)
Description of the procurement
Printers must have the ability to print on a wide range of materials and sizes, offer advice on suitable paper stocks to meet any environmental requirements, and manage delivery and fulfilment/posting if required.
II.2.5)
Award criteria
( Agree to publish? yes )
II.2.11)
Information about options
Options:
yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.4)
Description of the procurement
Agencies must to be able to deliver across the range of video production services including script writing and development, story boarding, film production, motion graphics/animation, casting, location sourcing, subtitles and signing (if required).
II.2.5)
Award criteria
( Agree to publish? yes )
II.2.11)
Information about options
Options:
yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no