Contract notice - utilities

Information

Published

Date of dispatch of this notice: 20/12/2017

Expire date: 02/02/2018

External Reference: 2017-153644

TED Reference: 2017/S 247-521098

Contract notice - utilities

Contract notice – utilities

Services

Directive 2014/25/EU

Section I: Contracting entity

I.1)

Name and addresses

United Utilities Water Limited
02366678
Lingley Mere Business Park
Warrington
WA5 3LP
UK
Contact person: Jaime Sheldon
Telephone: +44 1925678021
NUTS code:  UKD -  NORTH WEST (ENGLAND)
Internet address(es):
I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=22442&B=UNITEDUTILITIES
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
Tenders or requests to participate must be submitted
to the abovementioned address
I.6)

Main activity

Water

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

PRO003590--Services-Framework-Marketing & Communication Services
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

United Utilities is seeking to appoint a number of external agencies to ensure we communicate effectively to our customers and the general public across the North West of England, and nationally to stakeholders. To help us do this, we need to be able to call on agencies to provide a wide range of communication skills, services and knowledge. To achieve this United Utilities have scoped out 7 lots.
II.1.5)

Estimated total value

Value excluding VAT: 12000000.00  GBP
II.1.6)

Information about lots

This contract is divided into lots: yes
Tenders may be submitted for  all lots
Maximum number of lots that may be awarded to one tenderer:  7
II.2)

Description

II.2.1)

Title

LOT 1 - EVENTS
Lot No:  1
II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
79416000  -  Public relations services
79416100  -  Public relations management services
79416200  -  Public relations consultancy services
II.2.3)

Place of performance

NUTS code:  UKD -  NORTH WEST (ENGLAND)
II.2.4)

Description of the procurement

Suppliers must be able to deliver on a wide range of event-related services including all project planning, event production, technical services, stand production, venue sourcing, and provision of on-site resource to manage and co-ordinate events.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 960000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: no
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 6
Objective criteria for choosing the limited number of candidates:
Please refer to procurement documents
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

LOT 2 - MEDIA BUYING
Lot No:  2
II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
79416000  -  Public relations services
79416100  -  Public relations management services
79416200  -  Public relations consultancy services
II.2.3)

Place of performance

NUTS code:  UKD -  NORTH WEST (ENGLAND)
II.2.4)

Description of the procurement

All media buying and planning on and off line. This will include translating communication strategy into detailed media recommendations, building audience models using client and industry data and using data and analytics to justify channel recommendations and investment decisions.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 1600000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: no
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 4
Objective criteria for choosing the limited number of candidates:
Please refer to procurement documents
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

LOT 3 - PUBLIC RELATIONS
Lot No:  3
II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
79416000  -  Public relations services
79416100  -  Public relations management services
79416200  -  Public relations consultancy services
II.2.3)

Place of performance

NUTS code:  UKD -  NORTH WEST (ENGLAND)
II.2.4)

Description of the procurement

Agencies must be capable of providing the full breadth of public relations services including message definition across relevant campaigns, audience insight, on and off line activities, and media release writing, distribution and follow-up to increase take-up of messages across targeted media.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 2000000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: no
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 6
Objective criteria for choosing the limited number of candidates:
Please refer to procurement documents
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

LOT 4 - CREATIVE DEVELOPMENT & DELIVERY
Lot No:  4
II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
79416000  -  Public relations services
79416100  -  Public relations management services
79416200  -  Public relations consultancy services
II.2.3)

Place of performance

NUTS code:  UKD -  NORTH WEST (ENGLAND)
II.2.4)

Description of the procurement

Agencies to be able to provide all creative development, delivery and management across all media channels. This will include developing design concepts around campaign propositions, prepare all on and off line creative and print management.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 4000000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: no
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 10
Objective criteria for choosing the limited number of candidates:
Please refer to procurement documents
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

LOT 5 - DIGITAL MARKETING & SOCIAL MEDIA
Lot No:  5
II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
79416000  -  Public relations services
79416100  -  Public relations management services
79416200  -  Public relations consultancy services
II.2.3)

Place of performance

NUTS code:  UKD -  NORTH WEST (ENGLAND)
II.2.4)

Description of the procurement

Agencies who specialise in digital marketing and social media and can demonstrate expertise in campaign development, channel planning, creative development, delivery and measurement across all digital channels.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 800000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: no
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 6
Objective criteria for choosing the limited number of candidates:
Please refer to procurement documents
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

LOT 6 - PRINT
Lot No:  6
II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
79416000  -  Public relations services
79416100  -  Public relations management services
79416200  -  Public relations consultancy services
II.2.3)

Place of performance

NUTS code:  UKD -  NORTH WEST (ENGLAND)
II.2.4)

Description of the procurement

Printers must have the ability to print on a wide range of materials and sizes, offer advice on suitable paper stocks to meet any environmental requirements, and manage delivery and fulfilment/posting if required.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 1040000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: no
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 6
Objective criteria for choosing the limited number of candidates:
Please refer to procurement documents
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

LOT 7 - VIDEO
Lot No:  7
II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
79416000  -  Public relations services
79416100  -  Public relations management services
79416200  -  Public relations consultancy services
II.2.3)

Place of performance

NUTS code:  UKD -  NORTH WEST (ENGLAND)
II.2.4)

Description of the procurement

Agencies must to be able to deliver across the range of video production services including script writing and development, story boarding, film production, motion graphics/animation, casting, location sourcing, subtitles and signing (if required).
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 1600000.00  GBP
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: no
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 6
Objective criteria for choosing the limited number of candidates:
Please refer to procurement documents
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: yes
Description of options:
Initial 3 year term with options to extend for 5 years, at one year intervals (1+1+1+1+1)
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.1)

Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:  Please refer to procurement documents
III.1.2)

Economic and financial standing

Selection criteria as stated in the procurement documents
III.1.3)

Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.4)

Objective rules and criteria for participation

List and brief description of rules and criteria: Please refer to procurement documents
III.2)

Conditions related to the contract

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Negotiated procedure with prior call for competition
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement:  21
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  08/01/2018
Local time:  11:00
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Duration in months : 12  (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  no
VI.2)

Information about electronic workflows

Electronic ordering will be used
VI.4)

Procedures for review

VI.4.1)

Review body

High Court of England & Wales
City of Westminster
London
UK