Appointment of a research agency to undertake ad hoc qualitative market research. The market research to be provided on a call off basis with no specific level of work guaranteed. The service provider will need to be able to conduct qualitative market research to support NS&I in: • product development; • understanding of consumer’s attitudes and financial behaviours; • segment understanding; • communications testing and development; • advertising development; • marketing activity development; and • brand development. Agencies should have a background in conducting financially related qualitative research, specifically in the area of savings. The agencies and/or key staff who would work on the NS&I Account should be members of the Market Research Society (MRS).
Services
17/02/2012 12:00:00
79310000-0 Market research services
National Savings and Investments
1 Drummond Gate
SW1V 2QX
London
United Kingdom
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| Notice | Date of dispatch |
|---|---|
| Contract Notice (CTM public site) | 05/01/2012 00:00 |
| Contract Notice (TED (2.0.7 old not supported version)) | 05/01/2012 00:00 |
| Contract Award Notice (CTM public site) | 07/11/2012 00:00 |
| Contract Award Notice (TED (2.0.7 old not supported version)) | 07/11/2012 00:00 |