2406-22 - European Social Fund (ESF) Brand identity, brand development and website

2406-22  European Social Fund (ESF) Brand identity, brand development and website

The Programmes Team at East Riding of Yorkshire Council is leading four new European Social Fund (ESF) projects aimed at increasing the skills and employability of individuals in the Humber Local Enterprise Partnership (LEP) area. Each project is concerned with a specific attribute of participants: two projects are linked to mental health, one to women’s employability and one to employability in the 50+ population. The project will also engage Small and Medium-sized Enterprises (SMEs), to encourage culture change in workplaces in support of these groups.

East Riding of Yorkshire Council is seeking to work with a marketing agency to create an overarching brand for these projects, build a website and create marketing collateral and promotional materials for each project. The four projects are managed by the council and delivered (including the direct marketing) by a number of partners from the wider region.